Here, we report a unique design strategy to trace the role of aromatic it-stacking and van der Waals interactions on the molecular self-organization of pi-conjugated building blocks in a single system. A new series of bulky oligophenylenevinylenes (OPVs) bearing a tricyclodecanemethylene (TCD) unit in the aromatic pi-core with flexible long methylene chains (n = 0-12 and 16) in the longitudinal position were designed and synthesized. The OPVs were found to be liquid crystalline, and their enthalpies of phase transitions (also entropies) showed odd even oscillation with respect to the number of carbon atoms in alkyl chains. OPVs with an even number of methylene units in the side chains showed higher enthalpies with respect to their highly packed solid structures compared to odd-numbered ones. Polarized light microscopic analysis confirmed the formation of cholesteric liquid crystalline (LC) phases or fan shaped textures with focal conics in OPVs with 5 <= n <= 9. OPVs with longer alkyl chains (OPV-10 to OPV-12) produced a birefringence pattern consisting of dark and bright ring-banded suprastructures. The melting temperature followed a sigmoidal trend, indicating the transformation of molecular self-organization in OPVs from solid to ring-banded suprastructures via cholesteric LC intermediates. At longer alkyl chain lengths, the van der Waals interactions among the alkyl chains became predominant and translated the mesogenic effect across the lamellae; as a consequence, the lamellae underwent twisted self-organization along the radial growth direction of the spherulites to produce bright and dark bands. Scanning electron microscope (SEM) analysis of cholesteric LC and ring-banded textures strongly supported the existence of twisted lamellae in the OPVs with ring-banded textures. Variable temperature X-ray diffraction analysis confirmed the reversibility of the molecular self-organization in the solid state and also showed the existence of the higher ordered lamellar structure in ring-banded OPVs. Photophysical characterizations such as excitation, emission, and time resolved fluorescence decay measurements were employed to trace molecular self-organization in their liquid crystalline phases. The emission spectra of the OPV samples showed odd even oscillation in their emission wavelengths with respect to the length of alkyl chains. Highly packed even-OPVs showed more blue shift compared to that of less crystalline odd-OPVs. Time dependent fluorescence decay of OPVs followed a biexponential fit, and their lifetimes (tau(1) and tau(2) values) revealed that the decay is faster for odd-OPVs compared to even-OPVs. Among all the OPVs, the 172 values for OPV-8 and OPV-12 were found to be much higher, indicating their high luminescent characteristics. In a nut shell, bulky liquid crystalline OPV chromophores were cleverly utilized, for the first time, to probe the aromatic pi-stacking versus van der Waals interactions on the molecular self-organization of pi-conjugated system.