Using cyclic voltammetry, we examined the dependence of the reduction potentials of six quinones on the concentration of the supporting electrolyte An increase in the electrolyte concentration resulting in an increase in the solution polarity, caused positive shifts of the reduction potentials We ascribed the observed changes in the potentials to the dependence of the solvation energy of the quinones and their anions on the media polarity Analysis of the reduction potentials, using the Born solvation energy equation, yielded unfeasibly small values for the effective radii of the quinone species, that is the experimentally obtained effective radii were up to 4-fold smaller than the radii of the solvation cavities that we calculated for the quinones The nonspherical shapes of the quinones, along with the uneven charge density distribution in their anions, encompassed the underlying reasons for the discrepancies between the obtained experimental and theoretical values for the radii of these redox species The generalized Born approach, which does not treat the solvated species as single spheres, provided means for addressing this discrepancy and yielded effective radii that were relatively close to the measured values