Azoaromatic dyes have been extensively investigated over the past decade due to their potential use in a variety of optical devices that exploit their ultrafast photoisomerization processes. Among the azoaromatic dyes, Disperse Red 19 is a commercially available azobenzene nonlinear optical chromophore with a relatively high ground-state dipole moment. In the present study, we used ultrafast time-resolved spectroscopy to clarify the dynamics of a push-pull substituted azobenzene dye. Solution and film samples exhibited different ultrafast dynamics, indicating that the molecular environment affects the photoisomerization dynamics of the dye.