Furfuryl alcohol (FA) which is derived from lignocellulosic biomass polymerizes into poly(furfuryl alcohol) (PFA) under acidic catalysis. A greener and more sustainable catalytic route was proposed in order to replace hazardous acidic catalysts. Organically modified montmorillonite (Org-MMT) and, in comparison, sodium MMT (Na-MMT) are used to evaluate the catalytic effect on the FA polymerization. X-ray diffraction (XRD) and transmission electronic microscopy (TEM) show that clay layers have been exfoliated during polymerization. Additional FTIR spectroscopy measurements confirm that furanic oligomers have intercalated between clay layers by cation exchange. An original combination between chemorheological and model-free kinetic analysis allows highlighting the influence of MMT on the overall polymerization pathway. The octadecyl ammonium cation (ODA) was also used as homogeneous acidic catalyst to highlight the specific role of this interlayer cation present in Org-MMT. Interestingly, FA/Org-MMT polymerizes more rapidly than FA/ODA but initiation of polymerization is slightly shifted to higher temperature due to initial intercalation between MMT layers. Then, the dual acidic character (Lewis + Bronsted) of Org-MMT leads to gelation at early stage of polymerization. The results clearly show that exfoliation of MMT layers increases the efficiency of collisions.