Cooling of a bluff body is a topic of interest for many engineers and scientists. Forced convection over the bluff body generates flow separation, which in turn affects the heat transfer characteristics and increases the irreversibilities involved in the system. In the present study, flow over a rectangular solid body with constant heat flux is considered. The governing flow and energy equations are solved in two-dimensional space numerically using a control volume approach. In order to investigate the effect of the fluid properties on the heating process, three different fluids are taken into account. These are air, ethylene glycol and therminol. To determine the irreversibilities involved in the system, entropy analysis is carried out. It is found that fluid properties have considerable effect on the entropy generation. The entropy generation due to heat transfer well exceeds the entropy generation due to fluid friction. The surface temperature of the solid body highly depends on the cooling fluid employed.