We describe the formation of polyampholytic block copolymer brushes and their assembly in solution. Specifically, we employ "surface-initiated" activators regenerated by electron transfer atom transfer radical polymerization (ARGET-ATRP) sequentially to form diblock copolymer grafts comprising blocks of poly[2-(dimethyiamino) ethyl methacrylate] (PDMAEMA) and poly(sodium methacrylate) (PNaMA) on flat impenetrable silica surfaces, i.e., SiO(x)/PNaMA-b-PDMAEMA and SiO(x)/PDMAEMA-b-PNaMA. Protonation of the PNaMA block results in formation of poly(methacrylic acid) (PMAA). We demonstrate that ARGET-ATRP of NaMA provides a convenient route to preparation of PMAA, which is an alternative method to the more traditional approach based on preparing PMAA by polymerizing tert-butyl methacrylate (tBMA) followed by cleavage of the tert-butyl group. We also discuss conformational changes of the individual polyelectrolyte blocks in solution as a function of solution pH by monitoring adsorption behavior of functionalized polystyrene spheres.