Pluronic is a popular triblock copolymer used as a surfactant to introduce hydrophilic coatings onto many different types of material surfaces, from engineering to biomedical applications. Unfortunately, this is limited in its ability to resist fouling from complex media (i.e., blood) and leaves the surface hard for further modification. Herein, we report a simple, yet robust approach for passivating and functionalizing surfaces based on zwitterionic poly(carboxybetaine) (PCB) based triblock copolymer, which can be directly applied to surfaces to prevent nonspecific protein adsorption from undiluted blood plasma, and to provide additional functionalities needed for the attachment of biomolecules. Several hydrophobic surfaces including polydimethylsiloxane, silanized silica, and self-assembled monolayers are tested to demonstrate its applicability to a wide range of systems. This approach provides a robust, convenient, and effective surface modification method for real-world applications from simple surface passivation to specific targeting in complex media.