Traditional shape memory polymers (SMPs) are those capable of memorizing a temporary shape and recovering to the permanent shape upon heating. Although such a basic concept has been known for half a century, recent progresses have challenged the conventional understanding of the polymer shape memory effect and significantly expanded the practical potential of SMPs. In this article, notable recent advances in the field of SMPs are highlighted. Particular emphasis is placed on how the new developments have changed the conventional view of SMPs, what they mean for practical applications, and where the future opportunities are. (C) 2011 Elsevier Ltd. All rights reserved.