The self-assembly and photophysical properties of a triblock copolymer with complex mid-block in THF and aqueous solution were investigated in this research. Poly(poly(ethylene glycol) methyl ether methacrylate)-block-poly(2-(dimethylamino ethyl methacrylate)-block- poly(poly(ethylene glycol) methyl ether methacrylate) (PPEGMA-b-PDMAEMA-b-PPEGMA) triblock copolymer was synthesized by subsequent atom transfer radical polymerizations (ATRP) of DMAEMA and PEGMA. The PDMAEMA blocks were quaternized by a reaction with iodomethane. The complex of the positively charged PDMAEMA chain unit and sodium salt of 1-pyrenebutyric acid was prepared by mixing equimolar amount of the two components in THF/water mixture. Transmission electron microscopy and fluorescence technique results show that the triblock copolymer chains self-assemble into micelles in THF at high concentration. The critical aggregation concentration (CAC) of the triblock copolymer in THF determined by fluorescence technique is 6.8 x 10(-5) M. The triblock copolymer was also able to self-assemble into micelles in water. The value of CAC of the triblock copolymer in water is 2.0 x 10(-5) M. The photophysical properties and self-assembly structures of the triblock copolymer in aqueous solutions were influenced by added sodium chloride. After salt addition, a transition of the assembled structures from micelles to hollow structures was observed. (C) 2012 Elsevier Ltd. All rights reserved.