A rectangular fluidized bed setup was developed to study the evolution of inlet gas jets located at the distributor. Experiments were conducted with varying distributor types and bed media to understand the motion of particles and jets in the grid-zone region of a fluidized bed. Particle Image Velocimetry and Digital Image Analysis were used to quantify the parameters that characterize these jets. A grid-zone phenomenological model was developed to compare these parameters with those available in the literature. It was determined from this study that jet penetration length behavior is consistently different for fluidization velocities below and above the minimum fluidization. For velocities above minimum fluidization, jet lengths were found to increase more rapidly with increase in orifice velocity than for operating conditions below minimum fluidization. (C) 2011 Elsevier B.V. All rights reserved.