There is a growing amount of evidence that indicates that fuel cells might be commercially attractive in several market niches in Latin America; however, political approval of demonstration projects has been elusive. In this paper, the results of an economic study carried out on the assumption of introducing an environmentally friendly fuel, such as methanol, for feeding fuel cell systems for electricity generation and heat production in the six bases that Argentina has in Antarctica are reported. It is seen that, in this particular case, there is a net cost benefit, even if the assets resulting from diminishing pollution in Antarctica are not taken into account.