Natural convection heat transfer of a helical tube was investigated experimentally for varying tube diameter, length, height, pitch, radius, and number of turns, in order to determine an appropriate characteristic length to describe the phenomenon. Mass-transfer rates of a CuSO4-H2SO4 electroplating system were measured by replacing the heat transfer system according to the analogy concept. When the pitch-to-diameter ratio was larger than 5 and the pitch-to-radius ratio was smaller than 2.3, the heat transfer rates were very close to those of a horizontal cylinder, and decreased with the diameter of the tube while remaining unaffected by the total length and height. The natural convection heat transfer of the Nth turn of a helical tube was measured for varying pitch-to-diameter ratio and number of turns, and the results were formulated as an empirical correlation. (C) 2012 Elsevier Ltd. All rights reserved.