This study proposes a novel "partial bypass" concept which facilitates the heat transfer augmentation without the pumping power penalty. The basic idea is to introduce bypass cold stream which bypasses the front part of the heat exchanger and mixes with the hot stream across the front part of the heat exchanger, and the mixed stream flows through the rear part of the heat exchanger. Through this concept, heat transfer performance at the front part is slightly reduced but the rear part is substantially increased. The concept can be implemented with either maintaining the same total flowrate, heat transfer rate but accompanies with a much lower pressure drop or it can be applied with the same pumping power but accompanies with a much higher heat transfer rate. It is found that the "partial bypass" concept is especially fruitful for a heat exchanger with a comparatively large number of transfer unit (NTU). The concept is especially helpful in the design of a deep tube bank operated at lower frontal velocity. For validating the proposed concept, the calculation is also compared with the experimental measurements, and good agreement amid the calculations and measurements are reported. (C) 2012 Elsevier Ltd. All rights reserved.