A model hot melt adhesive (HMA) based on an ethylene/vinyl acetate copolymer (EVA), an Escorez(R) hydrocarbon tackifier, and a wax has been used to bond together polypropylene (PP) films to give equilibrium bonding. Peel strengths were determined over a broad range of peel rates and test temperatures. Contrary to the peel behavior of joints with simple rubbery adhesives [1], peel strengths with this semi-crystalline adhesive are not rate-temperature superposable, and multiple transitions in failure locus occur occur. The semi-crystalline structure of the HMA also prevents rate-temperature super position of its dynamic moduli. At different test temperatures, the dependence of peel strength on peel rate shows some resemblance to the dependence of the loss tangent of the bulk adhesive on frequency. This is consistent with a previous result [2] that the HMA debonding term, D, varies with the loss tangent of a HMA at the T-peel debonding frequency. This model HMA, similar to block copolymer/tackifier blends [3], consists of two phases: an EVA-rich and a tackifier-rich phase, in its amorphous region. At a low peel rate of 8.33 x 10(-5) m/s, the peel strength shows a maximum at a temperature that corresponds to the transition temperature of the tackifier-rich phase (T-1＇). At a higher peel rate of 8.33 x 10(-3) m/s, the peel strength rises with increasing test temperature, but becomes essentially constant at temperature T-1＇. It is believed that, to optimize the peel strength of a HMA at ambient temperature, it is advantageous to formulate the EVA polymer (or other semi-crystalline polyolefins) with a compatible tackifier that yields a tackifier-rich phase with a transition temperature (T-1＇) in the vicinity of room temperature.