The methods of simultaneous and successive, or memory, color matching have been compared for 10 color reference samples distributed in two groups each performed by 50 observers (25 men and 25 women). Our results, obtained with a total of two hundred Munsell color chips arrayed on ten gray cardboard panels, indicate that: (a) while by simultaneous matching the mean color differences obtained are, in most cases, lower than 1 CIELAB unit, those obtained by memory are generally higher; (b) the worst remembered colors are yellow, light green, blue, and pink, and the best remembered color is orange; (c) the influence of the delay time (15 s, 15 min, and 24 h) is significant for the remembered mean color (P < 0.03); (d) we find significant men-women differences the remembered mean color (p < 0.05).