A new low band gap photosensitizer, D, which contains 2,2'-(1,4-phenylene) bisthiophene central unit and cyanovinylene 4-nitrophenyl terminal units at both sides was synthesized. The two carboxyls attached to the 2,5-positions of the phenylene ring act as anchoring groups. Dye D was soluble in common organic solvents, showed long-wavelength absorption maximum at 620-636 nm and optical band gap of 1.72 eV. The electrochemical parameters, i.e. the highest occupied molecular orbital (HOMO) (-5.1 eV) and the lowest unoccupied molecular orbital (LUMO) (-3.3 eV) energy levels of D show that this dye is suitable as molecular sensitizer. The quasi solid state dye-sensitized solar cell (DSSC) based on D shows a short circuit current (J(sc)) of 9.95 mA/cm(2), an open circuit voltage (V-oc) of 0.70 V, and a fill factor (FF) of 0.64 corresponding to an overall power conversion efficiency (PCE) of 4.40% under 100 mW/cm(2) irradiation. The overall PCE has been further improved to 5.52% when diphenylphosphinic acid (DPPA) coadsorbent is incorporated into the D solution. This increased PCE has been attributed to the enhancement in the electron lifetime and reduced recombination of injected electrons with the iodide ions present in the electrolyte with the use of DPPA as coadsorbant. The electrochemical impedance spectroscopy (EIS) results indicated that the augment ascribes to inhibited interfacial charge recombination between the conduction band electrons and the tri-iodide ions in the electrolyte. (C) 2011 Elsevier Ltd. All rights reserved.