To improve the competitiveness in the global market, innovative product ideas must rapidly be placed in the market. The innovator gets higher prices, gains market shares and benefits from the positive image. Development in half the time requires not only the support of top management, but also the immediate involvement of the customer. A core team, consisting of a product-and process developer, additionally a staff member of marketing, should lead the project. Time can be gained by competent, parallel processing of sub-projects, and by reducing the attempts for designing the machines and equipment. Crucial to the success are the communication within the team and with the leadership, and the absolute determination to bring a new product on the market.